5 Strategies for Setting Up Events on Google Tag Manager

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Digital Product, Marketing, Tips

Google Tag Manager (GTM) is a powerful tool that allows you to track website events and gather valuable insights about your audience’s behavior. However, setting up events on GTM can be a daunting task, especially if you’re not familiar with the tool’s capabilities. In this blog post, we’ll explore five different strategies for setting up […]

Automate Your Workflows with Pipedream: A Guide to Streamlining Your Processes

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Digital Product, Marketing, Tips

As businesses and organizations grow, so do their workflows and processes. And with that growth comes an increasing need for automation. Enter Pipedream – a powerful automation tool that can help you streamline your workflows and save you time and effort. Pipedream is an integration platform that allows you to connect various applications and automate […]

From Lead to Sale: How to Effectively Manage and Nurture Your Leads

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Digital Product, Marketing, Sales, Tips

Generating leads is just the first step in a long process that ultimately leads to sales. Once you’ve captured the interest of potential customers, you need to work to nurture those leads, building relationships and trust, and guiding them through the sales funnel. Whether you’re running a software CRM company, a rent car company, or […]

Remarketing Strategies: Using Data to Drive Conversions

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Digital Product, Marketing, Tips

Remarketing is a powerful tool in the world of digital advertising. By targeting users who have previously interacted with your brand, you can create more targeted and effective advertising campaigns that drive conversions and revenue. In fact, studies have shown that remarketing campaigns can result in up to a 161% increase in conversion rates. But […]

Streamline Your Workflow with These Top Automation Tools

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Digital Product, Marketing, Tips

As marketing professionals, we’re always looking for ways to streamline our processes and get more done with less effort. One of the most effective ways to do this is through marketing automation. By automating repetitive tasks, we can save time, increase efficiency, and focus our efforts on more high-value activities. Here are three of the […]

Pixels 101: Understanding What They Are and How to Harness Their Power for Your Marketing Strategy

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Digital Product, Marketing, Tips

Pixels have become an essential tool for marketers looking to measure the impact of their advertising campaigns and optimize their digital marketing strategies. In this post, we’ll take a closer look at what pixels are and how to use them to get the most out of your marketing efforts. First, let’s define what a pixel […]