Custom events are user interactions on your website that are unique to your business goals and cannot be tracked by default in Google Tag Manager. Custom events allow you to track and analyze user behavior on your website, which can help you optimize your campaigns and improve your website’s performance. Examples of custom events include […]
Google Tag Manager (GTM) is a powerful tool that allows you to track website events and gather valuable insights about your audience’s behavior. However, setting up events on GTM can be a daunting task, especially if you’re not familiar with the tool’s capabilities. In this blog post, we’ll explore five different strategies for setting up […]
As a marketer, you want to be able to streamline your processes, automate mundane tasks, and make data-driven decisions. Thankfully, with the advent of marketing tech tools, these goals are more achievable than ever before. In this blog post, we will explore some of the most powerful marketing tech tools available that can help you […]
Marketing strategies are essential to businesses looking to drive revenue and gain new customers. The success of a marketing campaign relies on creating an effective funnel that takes potential customers from awareness to purchase. In this blog post, we will explore three different marketing strategies with complete funnel examples. Strategy 1: Social Media Advertising Social […]
In the world of marketing, data-driven strategies have become the norm. By using data to inform marketing decisions, companies can improve their overall marketing efforts and drive more successful campaigns. But where does front-end development fit in? While often thought of as a separate field, front-end development can play a crucial role in data-driven marketing. […]
As businesses and organizations grow, so do their workflows and processes. And with that growth comes an increasing need for automation. Enter Pipedream – a powerful automation tool that can help you streamline your workflows and save you time and effort. Pipedream is an integration platform that allows you to connect various applications and automate […]
In the world of digital marketing, understanding the behavior of website visitors is essential for optimizing lead forms and generating high-quality leads. One powerful tool for gaining this understanding is collecting URL parameters and using them to pre-populate form fields. By doing so, businesses can create a more seamless user experience and improve lead quality […]
UTMs, or Urchin Tracking Modules, are small bits of code that are added to the end of URLs in order to track specific marketing campaigns. By using UTMs, you can gain valuable insights into how your marketing efforts are performing and make data-driven decisions to optimize your campaigns. So, how do UTMs work? UTMs consist […]
Generating leads is just the first step in a long process that ultimately leads to sales. Once you’ve captured the interest of potential customers, you need to work to nurture those leads, building relationships and trust, and guiding them through the sales funnel. Whether you’re running a software CRM company, a rent car company, or […]
Remarketing is a powerful tool in the world of digital advertising. By targeting users who have previously interacted with your brand, you can create more targeted and effective advertising campaigns that drive conversions and revenue. In fact, studies have shown that remarketing campaigns can result in up to a 161% increase in conversion rates. But […]
Google My Business is a free tool that helps businesses manage their online presence across Google, including Search and Maps. By creating and optimizing your Google My Business listing, you can improve your visibility, drive traffic to your website, and attract new customers. In this post, we’ll explore some tips and strategies for optimizing your […]
When it comes to online marketing, the landing page is one of the most important elements of your strategy. A landing page is a standalone web page that is designed to convert visitors into leads or customers, and it plays a critical role in the customer acquisition process. But what makes a landing page effective? […]