How Custom Event Tracking Can Help You Improve Your Website’s Performance

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Marketing, Tips

Custom events are user interactions on your website that are unique to your business goals and cannot be tracked by default in Google Tag Manager. Custom events allow you to track and analyze user behavior on your website, which can help you optimize your campaigns and improve your website’s performance. Examples of custom events include […]

5 Strategies for Setting Up Events on Google Tag Manager

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Digital Product, Marketing, Tips

Google Tag Manager (GTM) is a powerful tool that allows you to track website events and gather valuable insights about your audience’s behavior. However, setting up events on GTM can be a daunting task, especially if you’re not familiar with the tool’s capabilities. In this blog post, we’ll explore five different strategies for setting up […]

Marketing Tech Tools: Your Ultimate Guide to Boosting Your Business

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Marketing, Tips

As a marketer, you want to be able to streamline your processes, automate mundane tasks, and make data-driven decisions. Thankfully, with the advent of marketing tech tools, these goals are more achievable than ever before. In this blog post, we will explore some of the most powerful marketing tech tools available that can help you […]

Three Effective Marketing Strategies with Complete Funnel Examples

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Marketing, Tips

Marketing strategies are essential to businesses looking to drive revenue and gain new customers. The success of a marketing campaign relies on creating an effective funnel that takes potential customers from awareness to purchase. In this blog post, we will explore three different marketing strategies with complete funnel examples. Strategy 1: Social Media Advertising Social […]

The Role of Front-End Development in Data-Driven Marketing: A Guide with Examples

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Marketing, Tips

In the world of marketing, data-driven strategies have become the norm. By using data to inform marketing decisions, companies can improve their overall marketing efforts and drive more successful campaigns. But where does front-end development fit in? While often thought of as a separate field, front-end development can play a crucial role in data-driven marketing. […]

Automate Your Workflows with Pipedream: A Guide to Streamlining Your Processes

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Digital Product, Marketing, Tips

As businesses and organizations grow, so do their workflows and processes. And with that growth comes an increasing need for automation. Enter Pipedream – a powerful automation tool that can help you streamline your workflows and save you time and effort. Pipedream is an integration platform that allows you to connect various applications and automate […]

The Power of Hidden Fields: Collecting URL Parameters to Optimize Lead Forms

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Marketing, Tips

In the world of digital marketing, understanding the behavior of website visitors is essential for optimizing lead forms and generating high-quality leads. One powerful tool for gaining this understanding is collecting URL parameters and using them to pre-populate form fields. By doing so, businesses can create a more seamless user experience and improve lead quality […]

Unlocking the Power of UTMs: How to Use UTM Parameters in Your Marketing Strategy

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Marketing, Tips

UTMs, or Urchin Tracking Modules, are small bits of code that are added to the end of URLs in order to track specific marketing campaigns. By using UTMs, you can gain valuable insights into how your marketing efforts are performing and make data-driven decisions to optimize your campaigns. So, how do UTMs work? UTMs consist […]

From Lead to Sale: How to Effectively Manage and Nurture Your Leads

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Digital Product, Marketing, Sales, Tips

Generating leads is just the first step in a long process that ultimately leads to sales. Once you’ve captured the interest of potential customers, you need to work to nurture those leads, building relationships and trust, and guiding them through the sales funnel. Whether you’re running a software CRM company, a rent car company, or […]

Remarketing Strategies: Using Data to Drive Conversions

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Digital Product, Marketing, Tips

Remarketing is a powerful tool in the world of digital advertising. By targeting users who have previously interacted with your brand, you can create more targeted and effective advertising campaigns that drive conversions and revenue. In fact, studies have shown that remarketing campaigns can result in up to a 161% increase in conversion rates. But […]

11 Essential Elements for a High-Converting Landing Page

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Marketing, Tips

When it comes to online marketing, the landing page is one of the most important elements of your strategy. A landing page is a standalone web page that is designed to convert visitors into leads or customers, and it plays a critical role in the customer acquisition process. But what makes a landing page effective? […]

Maximizing Your Facebook Lead Ads with Automated Event Tracking: A Step-by-Step Guide

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Marketing, Tips

Facebook Lead Ads are a powerful tool for capturing new leads and growing your business. But simply collecting leads isn’t enough – to truly get the most out of your campaigns, you need to track and analyze the actions that those leads take on your website or within your app. With the help of marketing […]