5 Strategies for Setting Up Events on Google Tag Manager

Google Tag Manager (GTM) is a powerful tool that allows you to track website events and gather valuable insights about your audience’s behavior. However, setting up events on GTM can be a daunting task, especially if you’re not familiar with the tool’s capabilities. In this blog post, we’ll explore five different strategies for setting up events on GTM and their uses.

1. Link Click Tracking

Link click tracking allows you to track clicks on specific links on your website. This is useful because it lets you see which links are most popular and which pages on your website are most engaging. To set up link click tracking, you’ll need to create a new GTM tag and trigger. Here’s how:

• Create a new “Link Click” trigger. Under the “Trigger Configuration” section, select “Click – Just Links” and “Some Link Clicks”.
• Under “Some Link Clicks”, add a filter for the links you want to track. For example, you could add a filter for all links that contain “outbound” in the URL.
• Create a new “Google Analytics – Universal Analytics” tag. Under “Tag Configuration”, select “Event” for the “Track Type” and enter a name for the event (e.g. “Outbound Link Click”).
• Under “Triggering”, select the “Link Click” trigger you just created.

Once you’ve set up link click tracking, you can view the data in Google Analytics under “Behavior” > “Events” > “Top Events”. This will show you which links are most popular and which pages users are engaging with the most.

2. Form Submission Tracking

Form submission tracking allows you to track when users submit forms on your website. This is useful because it lets you measure the effectiveness of your lead generation efforts and optimize your forms for maximum conversions. To set up form submission tracking, you’ll need to create a new GTM tag and trigger. Here’s how:

• Create a new “Form Submission” trigger. Under the “Trigger Configuration” section, select “Form Submission” and “All Forms”.
• Create a new “Google Analytics – Universal Analytics” tag. Under “Tag Configuration”, select “Event” for the “Track Type” and enter a name for the event (e.g. “Form Submission”).
• Under “Triggering”, select the “Form Submission” trigger you just created.

Once you’ve set up form submission tracking, you can view the data in Google Analytics under “Behavior” > “Events” > “Top Events”. This will show you how many users are submitting your forms and which fields are causing users to drop off.

3. Scroll Tracking

Scroll tracking allows you to track how far users scroll down on your website pages. This is useful because it lets you see which parts of your website are most engaging and optimize your content for maximum engagement. To set up scroll tracking, you’ll need to create a new GTM tag and trigger. Here’s how:

• Create a new “Scroll Depth” trigger. Under the “Trigger Configuration” section, select “Scroll Depth” and “Vertical Scroll Depth”.
• Under “Vertical Scroll Depth”, set the trigger to fire at specific percentages (e.g. 25%, 50%, 75%, 100%).
• Create a new “Google Analytics – Universal Analytics” tag. Under “Tag Configuration”, select “Event” for the “Track Type” and enter a name for the event (e.g. “Scroll Depth”).
• Under “Triggering”, select the “Scroll Depth” trigger you just created.

Once you’ve set up scroll tracking, you can view the data in Google Analytics under “Behavior” > “Events” > “Top Events”. This will show you how far users are scrolling down on your pages and which pages are most engaging.

4. Video Tracking

Video tracking allows you to track user behavior on your website’s video content, such as plays, pauses, and completion rates. This is useful because it lets you see which videos are most engaging and optimize your video content for maximum engagement.

In conclusion, setting up events on Google Tag Manager is an essential task for any website owner who wants to gather insights into their audience’s behavior. By using these five strategies, you can track specific user actions on your website and optimize your website for maximum engagement and conversions. So what are you waiting for? Start exploring GTM today and take your website to the next level!