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Integromat’s “make” functionality: How to create custom integrations for your business needs

Integromat is a powerful automation platform that allows you to connect apps, services, and APIs to create custom workflows and automate repetitive tasks. One of the most useful features of Integromat is the “make” functionality, which enables you to create your own custom integrations for your unique business needs.

With “make,” you can create integrations between any two apps or services, even if they don’t have a pre-built integration available in Integromat’s marketplace. This gives you the flexibility to create custom workflows that are tailored to your specific business needs, and to automate processes that would otherwise be time-consuming and error-prone.

So, how does “make” work, and what are some common use cases for this functionality?

To create a custom integration using “make,” you start by selecting the two apps or services you want to connect. Then, you use Integromat’s intuitive visual interface to map the data fields between the two apps, specifying how information should be passed from one app to the other. Finally, you can add filters, transformations, and other actions to customize the integration to your specific needs.

Here are three common use cases for “make” that demonstrate the power of this feature:

  1. Connecting proprietary or custom-built apps: If you use custom-built software or apps that don’t have pre-built integrations available, you can use “make” to create your own custom workflows. For example, if you have a proprietary CRM system that you want to connect to your marketing automation platform, you can use “make” to build a custom integration that synchronizes data between the two systems.
  2. Automating multi-step processes: Many business processes require multiple steps across different apps and services. With “make,” you can automate these processes and reduce the risk of errors or delays caused by manual data entry. For example, you could use “make” to automatically create a task in your project management system whenever a new lead is added to your CRM.
  3. Combining data from different sources: Sometimes you need to combine data from different sources to gain valuable insights or to streamline processes. With “make,” you can easily connect data from different apps and services to create a unified view of your business data. For example, you could use “make” to automatically import customer feedback from your survey tool into your CRM, so you have a complete picture of customer sentiment and can take action to address issues.

In summary, Integromat’s “make” functionality is a powerful tool for creating custom integrations that meet your unique business needs. By connecting apps, services, and APIs in new ways, you can streamline processes, gain valuable insights, and automate tasks that would otherwise be time-consuming and error-prone. Whether you’re looking to connect proprietary apps, automate multi-step processes, or combine data from different sources, “make” is a great way to extend the power of Integromat to meet your specific needs.

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